White Label
Ad Exchange
Our experienced team has developed a sophisticated RTB platform to empower efficient traffic monetization for advertisers and publishers
RTB technology
Real-Time Bidding (RTB) is:
an automated digital auction, where DSPs and SSPs meet to buy and sell media on a per-impression basis in real time.
RTB means
A win-win situation where advertisers can target the most relevant users, and publishers can maximize the efficiency of their inventory
Lower costs for advertising campaigns
and higher conversions
More user-friendly
advertising
Greater value
to the inventory
RTB Ecosystem
Advertisers
Why Use RTB?
I want to buy high quality traffic
Using the RTB technology you get access to a premium marketplace with a wide range of sites and cherry-pick only the impressions you deem most valuable to you
I need high volumes of traffic
I want to improve my campaigns performance only buying the inventory that generates paying leads
I want to automate the media buying process
Publishers
Why Use RTB?
I want to get more value for my inventory
With a highly competitive bidding process and a large number of demand sources you can get more value for your inventory. Connecting to an AdExchange gives you access to thousands of advertising campaigns, which compete for your traffic. Via RTB each impression is bid on by advertisers and precisely the highest bid amount can deliver the impression.
Besides, you can set dynamic bidfloors depending on your internal auction, which will facilitate a higher price
I want to sell remnant traffic
I want to improve user-experience by showing the most relevant ads to my users